Scriffles: Father of Cross Platform Brian Seth Hurst.

This is the video that Brian Seth Hurst opened his SPAA conference talk with at 9am last Wednesday.

This is the question you have to ask of yourselves he said: "Are you in this world or not? Because there's no way to avoid it."

And it's not a world where you control the medium. The people own the medium and when they feel like they own it they support it.

So you're actually looking for participation points - not so much as distribution points.

Let them participate...

Who is Brian Seth Hurst? The father of cross platform - well, he coined the term back in 1998 when he launched the TV Guide  as the first ever cross platform brand.

I'm just sorry he didn't share his experiences in his talk instead of going over the basic principles and giving a ra-ra speech.

And, as I said before, he didn't turn up for the round table where four of us waited to talk to him for an hour.

But he did recommend books among them : Anything by Geoffrey Moore. http://en.wikipedia.org/wiki/Geoffrey_Moore

The Predictioneer's Game by Bruce Bueno De Mesquita http://www.amazon.com/Predictioneers-Game-Brazen-Self-Interest-Future/dp/1400...

 

Scriffles: It's the planet stupid!

<p>Polar Bear from Plane Stupid on Vimeo.</p><p>Your flight has an impact. Plane Stupid's new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman.<br /><br />www.planestupid.com<br />www.motherlondon.com<br />www.rattlingstick.com<br /><br />Project name: Polar Bear <br />Client: Plane Stupid<br />Brief: We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they're a well understood symbol of the effect that climate change is having on the natural world. <br />Creative agency: Mother<br />Copywriter: Mother<br />Art director: Mother<br />Planner: Mother<br />Agency Producer: Mother<br />Production company: Rattling Stick<br />Director: Daniel Kleinman<br />Producer: Johnnie Frankel<br />Editor: Adam Spivey @ The Quarry<br />Post-production: MPC<br />Sound Design and Audio Post Production: Anthony Moore @ Factory<br /> Cinema Mix: Anthony Moore @ Factory & Andy Humphreys@ 750mph<br />Humphreys@750mph<br />Exposure: Cinema, Online</p>

Scriffles: Emotiv's Epoc. Launching Dec.

Emotiv's Nam Do is also talking at the xMedia Lab tomorrow: http://www.xmedialab.com/event/2009/sydney/xmedialab-sydney-opera-house-global-media-cultures.
Emotiv, the company releasing the first mind-controlled computer game.
It is a brain-computer interface. It ships with a game: Emortal: http://emotiv.com/
It costs $US299
It ships December 21 - a year later than anticipated. 
It is a machine which understands your conscious thought and emotion.
It uses a wireless headset called the Epoc which reads the brain's electrical activity, alpha waves, and your facial expressions.
The sensors (like a medical brain scan) has three detection modes: Emotiv, Affectiv and Cognitiv.

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Scriffles: A whole new world.

While the Liberals thrill to the possibility of a spill they fail to see opportunities for jobs in new industries which are clean and green.

If they watched The New Inventors last night they would have seen an Aussie duo with technology for a recyclable mobile phone.

http://www.abc.net.au/tv/newinventors/

Manufacture it in Australia and sell it to the world - design it as well as the i-Phone and it'll be deadly on the market.

While the Liberals champion old-world industries they are failing to open up the new world for Australia. 

And all the media focus on the short term stuff of what's going down now.

Always the same story.