<p>Polar Bear from Plane Stupid on Vimeo.</p><p>Your flight has an impact. Plane Stupid's new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman.<br /><br />www.planestupid.com<br />www.motherlondon.com<br />www.rattlingstick.com<br /><br />Project name: Polar Bear <br />Client: Plane Stupid<br />Brief: We wanted to confront people with the impact that short-haul flights have on the climate. We used Polar Bears because they're a well understood symbol of the effect that climate change is having on the natural world. <br />Creative agency: Mother<br />Copywriter: Mother<br />Art director: Mother<br />Planner: Mother<br />Agency Producer: Mother<br />Production company: Rattling Stick<br />Director: Daniel Kleinman<br />Producer: Johnnie Frankel<br />Editor: Adam Spivey @ The Quarry<br />Post-production: MPC<br />Sound Design and Audio Post Production: Anthony Moore @ Factory<br /> Cinema Mix: Anthony Moore @ Factory & Andy Humphreys@ 750mph<br />Humphreys@750mph<br />Exposure: Cinema, Online</p>