Leo Laporte, creator of This Week in Tech and the TWiT network of podcasts, spoke before the Online News Association this week and presented the very model of the new media company: small, highly targeted, serving a highly engaged public, and profitable. _ off Jeff Jarvis's http://www.buzzmachine.com/2009/10/03/the-model-of-the-new-media-model/
This is the video that Brian Seth Hurst opened his SPAA conference talk with at 9am last Wednesday.
This is the question you have to ask of yourselves he said: "Are you in this world or not? Because there's no way to avoid it."
And it's not a world where you control the medium. The people own the medium and when they feel like they own it they support it.
So you're actually looking for participation points - not so much as distribution points.
Let them participate...
Who is Brian Seth Hurst? The father of cross platform - well, he coined the term back in 1998 when he launched the TV Guide as the first ever cross platform brand.
I'm just sorry he didn't share his experiences in his talk instead of going over the basic principles and giving a ra-ra speech.
And, as I said before, he didn't turn up for the round table where four of us waited to talk to him for an hour.
But he did recommend books among them : Anything by Geoffrey Moore. http://en.wikipedia.org/wiki/Geoffrey_Moore
The Predictioneer's Game by Bruce Bueno De Mesquita http://www.amazon.com/Predictioneers-Game-Brazen-Self-Interest-Future/dp/1400...
...while we breathe, we hope;
and where we are met
with cynicism and doubt
and those who tell us
that we can't,
we will respond
with that timeless creed
that sums up the spirit
of a people: Yes, we can.
Rupert Murdoch is talking to Microsoft for a good reason - and I think I saw the reason at the recent X Media conference in Sydney.
Light-sensitive ink on a page - like a newspaper page (flexible, foldable, flickable) - with moving pictures just like a Harry Potter newspaper.
That's what August de los Reyes (Principal Design Director for Microsoft Surface) showed in his presentation.
I asked him whether it was really possible and he said the technology already exists. e-papers update themselves.
You may even get it displayed on your glasses!
So who's going to carry around a tablet?
If you can't get it on a phone or a computer/TV screen-of-the-future, it will be obsolete.
Here's a 2007 video:
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Well, maybe those who read Sports Illustrated will want tablets. (Meow!)
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I've gained a new appreciation of the importance and difficulty of design as I've wrestled with digital design problems over the past few years.
These days I marvel at the little flatpack I can assemble into a cute little filing cabinet.
I look at the manholes in the busways and think "Wow, someone had to think of how maintenance would be done in the bus tunnel."
I look at a html page and think "Wow!"
"WOW!"
I see the structure, I pick up some phrases, I so want to read the document but the next thought is "No!"
It's a problem for me.
One of my major goals is to learn how to make a WordPress blog myself.
I keep making bookmarks and putting it off. I've been putting it off for three months now.
Reminded today of a song. When at Media 2010 the Director of the American Film Institute's Content Lab Susanne Stefanac played a segment from The Interview Project: http://interviewproject.davidlynch.com/www/#/all-episodes/088-deb_johnson
Saw a beautiful video interview with a guy who described in the most open and delightful way how Stevie Nix's song saved his life.
The Interview Project by Austin Lynch and Jason S..http://www.guardian.co.uk/film/filmblog/2009/oct/26/david-lynch-son-interview-project
And people are concerned about identity cards? HUH!
How many centuries did the human race work to fly by flapping before we realised that you don't have to flap to fly?
If you watch a bird fly then you notice that it also glides long distances without flapping.
One day someone asked himself: "Why? How does a bird do this?"
Curiosity led to an explanation and he found out ... we joined the birds and promptly forgot "why".
International educator, Larry Johnson, launched the first Horizon Report on Australian education in Brisbane in May.
He gave a highly entertaining and enlightened talk on what needs to change to integrate the education system into the 21st century. Johnson works with governments and educators all over the world.
His company, the New Media Consortium, is a non-profit group that explores the use of new media and technology.
He has a unique, global perspective and his experience of tech started with building radios with his dad to taking video calls from his two-year-old granddaughter today.
So what does he think effective education is?
You need to make their jaws drop in awe. Effective education makes kids jaws drop. In India, he knows a teacher who runs a mobile science van. Kids do hands-on activities, such as making a plastic bottle shoot a paperball.
The teacher shows them how "pressure" inside the bottle shoots the ball of paper at them and explains that the same pressure gets planes off the ground.
Johnson has adopted this teacher's mission to build curiosity in children. To this mission Johnson adds the need to teach mutual respect, and the ability to collaborate. But curiosity is at the top of the list of non-negotiables.
The lesson for people doing the "strategic thinking" to design an effective education system for the 21st Century here is this:
It's not about building a better 20th century, or a better 19th, or 18th - it's about the 21st century.
"What are we focused on?" he asks. "Our strategic thinking is based on a world that no longer exists," he said.
To paraphrase him, "Are we looking to the cold, dark past or into the light of dawn of a new future?"
Sometimes, he said, in order to see the rainbow you just need to change your perspective. Just look out the window, he said.
"The net is like air for children today." His two-year-old grandaughter calls him via video phone and learned her way around an iPad in the twinkle of an eye.
"Facetime Grandpa!"
"We need to build a world as it needs to be for them, that's a very different thing to the world we wish it was for us."
And there's more to this looking at things differently business. What is the network?
Is it the 1.3 billion mobile phones sold every year? Is it the html browsers?
Like do you really think that "The Network" is the National Broadband Network, or the five cables under the oceans that connect Australia to the world? (Singapore has 22 by the way)
"The network is us." He didn't realise this point until his 27-year-old son, who teaches high school in Korea, told him. The network is not cables and computers and phones - it's us, people, we are the network.
There were 6 billion active mobile phones in the world in 2011 - 76 percent have html browser - 96percent have basic browsers - but that's not the network that came into play to make an Arab Spring. The government actually turned that network off in Egypt and the "actual" network kept going - you can't switch it off.
Sometimes you just need to be looking out the window to see the rainbow.
Johnson showed a map of the world taken from space and all the lights show where electricity burns. Then he flashed up the same map showing all the geographical mobile phone connections - guess which one burns brighter?
The reach of the mobile network is BIGGER than the electric grid.
The "network" was radio when he was kid. He made radios with his dad - that was high-tech in the 1950s - FDR fireside chats. His father explained how radio waves bounce around the world so they can listen to the Casius Clay fight in Paris in the wee hours of the morning.
Then television came along. They watched the top-rating show on a Wednesday night The Beverly Hill Billies.
Marshall McLuhan warned - "The network is changing us."
And in 1963, the most trusted man on television, Walter Cronkite, rocked the country with the announcement that the president had been shot in Dallas.
"The entire country stopped for three days in a profound collective mourning," he said.
"We didn't really know what it was that we were experiencing."
So he decided to study computer science to explore the network.
Some practical points that need some thought to factor into "stategic thinking":
Has your mouth dropped? Because mine did as I listened to the man.
And then he ended it with Benny E King's Stand By Me and he stood silent on stage. He put himself through uni playing jazz and he's a photographer who gets up early to photograph dawn.
Seems to me that he's building a picture of the dawn of the 21st Century here. Will you stand by him?