How to be an odd cog by Dune creator Frank Herbert - or how to write an easy best seller by David Ogilvy.

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. - David Ogilvy

Wouldn't it be nice if employees came with "update" statuses - just like your computer tells you that a new version is available and asks you to install the update to the existing program?
Sometimes this capability is actually built into "creative, original" thinkers but unfortunately it still doesn't happen at the push of a button - and you know how impatient people are with five-second updates. Scoff, not me, of course.
It takes a little time and a lot of intellectual, emotional, financial resources - I do it so believe me, I do know.
Most businesses operate on the basis of David Ogilvy's little theory. Barren thinking.
Ogilvy's theory obliterates any chance of the human update.
The ideas of creative and original thinkers are often ridiculed rather than listened to - this happens to innovative and creative leaders, not just odd cogs in the machine.
"Sho' me the money!" - remember that little catch cry from Jerry Maguire.
Some companies are way ahead of the curve, like Google. Its 20 percent policy allows employees to play and invent on the job from which came Gmail apparently.
Also, I'm sure somewhere out there are companies that do successfully navigate the inherent difficulties of managing diversity - human resource manager could learn a lot from Mother Nature who never tries to bring the ecologies down to one common denominator - one size fits all. And the only size available is a size zero.
I know there's truth in the Ogilvy quote but to me it's weighted too heavily with a negative gravity.
Here's a better quote from an audiobook I'm listening to:
"You cannot go on forever stealing what you need without regard to those who come after. The physical qualities of a planet are written into its economic and political record."
Please note the reference to "economic" i.e. business
"We have the record in front of us and our course is obvious." _ Frank Herbert wrote in Dune , a novel which is considered to be the greatest science fiction book ever written.
It's a massive work. And I see imagery which George Lucas stole for Star Wars - every sci-fi movie ever must in some part owe something to Dune.
The best seller was rejected by 20 publishers before being published in 1965. But Herbert started the research in 1957.
Is there any reason why this scale of creativity should be the domain of the arts?
Why not in science and business and government and the rebuilding of broken communities?
It's hard to believe that Herbert dreamed Dune from researching scientific research about stabilizing sand dunes using poverty grasses.
What's even more difficult to believe is that Herbert actually saw the project through to success - are you one of those people who can't even write a letter?

 

Mobile global network dwarfs the global electric grid _ Larry Johnson

How many centuries did the human race work to fly by flapping before we realised that you don't have to flap to fly?

If you watch a bird fly then you notice that it also glides long distances without flapping.

One day someone asked himself: "Why? How does a bird do this?"

Curiosity led to an explanation and he found out ... we joined the birds and promptly forgot "why".

International educator, Larry Johnson, launched the first Horizon Report on Australian education in Brisbane in May.

He gave a highly entertaining and enlightened talk on what needs to change to integrate the education system into the 21st century. Johnson works with governments and educators all over the world.

His company, the New Media Consortium, is a non-profit group that explores the use of new media and technology.

He has a unique, global perspective and his experience of tech started with building radios with his dad to taking video calls from his two-year-old granddaughter today.

So what does he think effective education is? 

You need to make their jaws drop in awe. Effective education makes kids jaws drop. In India, he knows a teacher who runs a mobile science van. Kids do hands-on activities, such as making a plastic bottle shoot a paperball.

The teacher shows them how "pressure" inside the bottle shoots the ball of paper at them and explains that the same pressure gets planes off the ground. 

Johnson has adopted this teacher's mission to build curiosity in children. To this mission Johnson adds the need to teach mutual respect, and the ability to collaborate. But curiosity is at the top of the list of non-negotiables.

The lesson for people doing the "strategic thinking" to design an effective education system for the 21st Century here is this:

It's not about building a better 20th century, or a better 19th, or 18th - it's about the 21st century.

"What are we focused on?" he asks. "Our strategic thinking is based on a world that no longer exists," he said.

To paraphrase him, "Are we looking to the cold, dark past or into the light of dawn of a new future?"

Sometimes, he said, in order to see the rainbow you just need to change your perspective. Just look out the window, he said.

"The net is like air for children today." His two-year-old grandaughter calls him via video phone and learned her way around an iPad in the twinkle of an eye.

"Facetime Grandpa!"

"We need to build a world as it needs to be for them, that's a very different thing to the world we wish it was for us."

And there's more to this looking at things differently business. What is the network?

Is it the 1.3 billion mobile phones sold every year? Is it the html browsers?

Like do you really think that "The Network" is the National Broadband Network, or the five cables under the oceans that connect Australia to the world? (Singapore has 22 by the way)

"The network is us." He didn't realise this point until his 27-year-old son, who teaches high school in Korea, told him. The network is not cables and computers and phones - it's us, people, we are the network.

There were 6 billion active mobile phones in the world in 2011 - 76 percent have html browser - 96percent have basic browsers - but that's not the network that came into play to make an Arab Spring. The government actually turned that network off in Egypt and the "actual" network kept going - you can't switch it off.

Sometimes you just need to be looking out the window to see the rainbow.

Johnson showed a map of the world taken from space and all the lights show where electricity burns. Then he flashed up the same map showing all the geographical mobile phone connections - guess which one burns brighter?

The reach of the mobile network is BIGGER than the electric grid.

The "network" was radio when he was kid. He made radios with his dad - that was high-tech in the 1950s - FDR fireside chats. His father explained how radio waves bounce around the world so they can listen to the Casius Clay fight in Paris in the wee hours of the morning.

Then television came along. They watched the top-rating show on a Wednesday night The Beverly Hill Billies.

Marshall McLuhan warned - "The network is changing us."

And in 1963, the most trusted man on television, Walter Cronkite, rocked the country with the announcement that the president had been shot in Dallas.

"The entire country stopped for three days in a profound collective mourning," he said.

"We didn't really know what it was that we were experiencing."

So he decided to study computer science to explore the network.

Some practical points that need some thought to factor into "stategic thinking":

  • Today people expect to be able to work, learn and socialize where ever-whenever
  • Only five cables connect Australia to the rest of the world - Singapore has 22 communication cables 
  • the internet is no longer about the Gigabytes anymore it's about mobile
  • it's about The Cloud stupid
  • openness is the new value - it's not a trend.
  • 80 percent of our lives is not spent in school - so how important do you think "informal" education is?

Has your mouth dropped? Because mine did as I listened to the man.

And then he ended it with Benny E King's Stand By Me and he stood silent on stage. He put himself through uni playing jazz and he's a photographer who gets up early to photograph dawn.

Seems to me that he's building a picture of the dawn of the 21st Century here. Will you stand by him?