Been wondering whether branded entertainment is a good thing for ethical projects.
McDonalds is worried about the methane cows fart into the atmosphere ... http://www.guardian.co.uk/environment/corporatesocialresponsibility
Now Pepsi want to fund worthy projects:
Is it the wolf in sheep's clothing?
Is it possible to use "evil" power for good?
I sat in a food hall at a huge shopping mall today and looked at the people swallowing it down without question.
See no evil, hear no evil, speak no evil.
It may be the only way to reach these people.