"Great return on investment!"
Money in - Money out.
Like an automatic teller.
A pitch like that, you'd be suspicious wouldn't you?
What if they started talking ROI? Make you shudder?
I discovered this the acronymn for "return on investment" when I read this link .... ( http://unicashare.typepad.com/share/2007/03/social_media_me.html )
I had to Google ROI to understand what it was about!
If you heard someone talking about the ROI on a new property development you'd probably think : "What a load of .... http://www.newscientist.com/gallery/prixpictet/12 "
Now if ROI was calculated to take the big picture into consideration so that it benefited, say the long-term health of the planet which supports all life - isn't that what they're trying to do with carbon trading?
Like one environmental scientist told me once: You can't see the economy from SPACE!
Jobs and the economy are a big part of the big picture but some things are inescapable, it's like counting calories.
4.3 kj = one calorie
1g of fat = 9.5 calories
1g of carbohydrate = 4 calories
1g of protein = 4 calories
1ml alcohol = 7 calories
There's no room for cheating or fudging the figures to suit your agenda.